My first passion in life was photography. As a consequence of editing photos, I’ve been playing with Photoshop and Illustrator since I’m 15.

However, after high school, I decided I wanted to learn more about society and politics, which led me to jump into law university without thinking much about it (as every teenager does with major life decisions).

Needless to say, I hated everything about it - except for the European Law Student Association (by then I already knew I wanted to travel the world, so it seemed appropriate to be part of it).

For some reason I don’t yet understand, a friend of mine (thank you, Joana!) made me the designer of ELSA FDUL and through that year I made the worst posters a human can design.

I left the studies of Law that year. But design never left me.

Fast forward to more than a decade, I have a bachelor’s in Multimedia Design, a Master’s in Strategic Communication, Branding & Advertising, a Photography course, and another in Social Media.

After 5 years working as a freelancer for clients from all around the world, and 2 years managing the departments of Branding & Design at an IT company, ultimately I decided to build my own Studio.

And here we are. I want to bring brands to life with new insights, forms and perspectives. Let’s get out the B2B’s and B2C’s of the world and let’s implement a new order: H2H (Human 2 Human) where brands have personalities, likes, passions and empathy for their clients.