RAAFT website
RAAFT is a software that enables clients to reduce their SaaS churn.
They can automatically extend offers to customers in their retention flow.
For more information visit: https://www.raaft.io
Project review
Year: 2022
Scope of work: User Interface
Duration: 1 month
Let’s start with the basics
During my first call with Cody, Miguel and Rui, they told me that they wanted a new website because they felt that the old website looked outdated and needed to send the right message simply and effectively. The old website had been online for quite some time and now was the perfect timing to create a new one since they were also planning to redo the User Experience of the entire software.
Problem
Solution
The old website used a pre-made template.
A whole new design was custom-made for Booksprout.
The old website used the same color palette on all pages.
A new color palette and many components were created to illustrate important pieces of information.
Old vs New
With the old look, the website was lacking a professional aspect to bring new users to the community. A whole design was made so each section was well detailed with valuable information.
More than a nice layout
When I start working on a new project it doesn't matter if it's a small, medium, or big scope of pages. Each page needs to be more than just a nice layout. The information and images need to have a functionality so every visitor understands the purpose of the company.
