Latitudde Rebranding
Three years ago, I had the incredible opportunity of developing the branding of Latitudde Global - a team of IT specialists, with offices based in Portugal, Chile and New Zealand.
As the company grew, the European and North American side of business realized their internal culture was inspired upon the book of the Little Prince.
Project review
Year: 2022
Scope of work: Branding
Duration: 2 weeks
“And now here is my secret, a very simple
secret: It is only with the heart that one can
see rightly; what is essential is invisible to the eye.”
Challenge
The briefing said they didn’t want to change the typography.
All the brand wanted was a heart that resembled the ears of the fox from Little Prince character.
Solution
… See it below! 😉
